A centuries-long legacy of myth and misinformation about women’s bodies continues to shape society and permeate the innovation of products, services and policies. Embedded into our thinking are the ideas that women’s bodies are inferior and weaker, that women are difficult to understand, and that...
Learn about new concepts and practices in the evolving intersections of ethnography and design. Overview This talk explores the role of ethnographers when collaborating with designers, and especially about how...
Overview Ethnography has always illuminated the interconnections between society and industry, private and public, economic and cultural, business and civic. But recent events—COVID-19, police...
Overview As the world has shifted to digital everything, the practice of mapmaking—or modeling and communicating spatial information—has seen profound shifts. Once artifacts-on-paper that we...
Description Consumer Culture Theory (CCT) looks at consumers, brands, and markets from a social and cultural vantage point. From Sid Levy’s famous 1955 HBR article, “Symbols for Sale,” to today’s thriving...
Approx 78 min Human-centered research practices embedded in business contexts have matured to a problematic inflection point. Called upon as a means of finding answers to human complexities, qualitative research...
Overview Getting a foot in the door for a coveted researcher job can be a mysterious process at best. What qualities are employers looking for? What hard and soft skills are most attractive, and how do you let...
In an environment where research is working hard to defend its value, it can be easy to forget that we know a lot about what...
Work is changing—and research is no exception. Will widespread layoffs, hiring contractions, and AI research tools accelerate the “UX-ification of Research,” a term coined by EPIC President Simon Roberts to characterize the narrowing of...
Overview Our thid EPIC Talk on the latest strategies, opportunities, and challenges of gig work. Last year’s presentation covered how to get started, find work, make an impact, and navigate a...