Advancing the Value of Ethnography

Genre: Perspective

Ethnography Injection at a Google UX Sprint

Ethnography Injection at a Google UX Sprint

In May 2014, 180 Google employees participated in a UX sprint week in the Bay Area focused on innovating game­changing advertising and commerce solutions. Those participating in the sprint were designers, researchers, product managers and engineers. By the end of the three day sprint, the...

Putting the ‘Social’ Back in ‘Social Science’ Research

Putting the ‘Social’ Back in ‘Social Science’ Research

Remember the days when a main challenge of the EPIC community was convincing executives that humans weren’t just rational actors all the time? Back when arguing for the value of ethnographic research, thick data, and so forth, started with getting executives to realize that there was more to...

The Power of Not Thinking

The Power of Not Thinking

The Power of Not Thinking: How Our Bodies Learn and Why We Should Trust Them Simon Roberts 2020, 336 pp, Blink Publishing/Bonnier In The Power of Not Thinking: How Our Bodies Learn and Why We Should Trust Them, Simon Roberts aims to resuscitate the human body from the sepulchre of Western thought,...

不仅仅只是一个“工具箱”:民族志思维能为动态变化市场提供什么价值?

不仅仅只是一个“工具箱”:民族志思维能为动态变化市场提供什么价值?

ORIGINALLY PUBLISHED IN ENGLISH: Beyond the Toolbox: What Ethnographic Thinking Can Offer 译者: Yulin Wang and Kaixin Li 写于从西雅图飞往法兰克福的汉莎航空490航班上 飞机上的晚餐时间刚过,每个乘客都开始安顿下来,为长途飞行做各自的准备。笔记本电脑、眼罩、充电线、耳机、耳塞、拖鞋、护手霜……大家都显得很忙。我身边的女乘客服了一粒助眠药,盖好了身上的毯子。我也开始查看机上娱乐频道,排上自己想看的电影。当我翻阅纪录片时,我意外地发现了一个名为“...