Corporate Care Reimagined: Farms to Firms to Families

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In 2012, the Google Innovation Lab for Food Experiences convened a multi-year conversation between corporate food stakeholders, farmers, chefs, food experts, social scientists and business consultants to reimagine the impact of companies on their employees and the food system. Corporate care increasingly includes food. Food origins and preparations create impacts well beyond the corporate cafe, reaching into fields and families. In the project, Farms to Firms to Families, university-based anthropologists joined with the Institute for the Future to develop a Northern Californian case study on the implications of corporate care across the food system. Ethnographic observations and interviews of people in that system yielded a portrait of cultural values, schema for social change, and diverse practices. We then transformed ethnographic observations into alternative future scenarios, which could help participants in the Google Innovation Lab for Food Experiences, as well as a wider community of food thinkers, identify the impacts of their decisions and actions on the future.

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  3 comments for “Corporate Care Reimagined: Farms to Firms to Families

  1. March 1, 2017 at 3:37 am

    […] the systemic impact of a wide range of day-to-day practices in large organizations, such as the project described by J.A. English-Lueck and Miriam Lueck Avery at EPIC2014 assessing the impact that employee meal benefits at giant companies like Google have on […]

  2. November 17, 2017 at 4:52 pm

    […] areas of practice. For example, when anthropologists J.A. English-Lueck and Miriam Lueck Avery (2014) partnered with Google, their focus was not on Google’s core business but rather the social and […]

  3. December 5, 2017 at 5:48 pm

    […] Matters initiative at the American Anthropological Association. → Also read EPIC articles by Jan and […]

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