Advancing the Value of Ethnography

Deciding How to Decide with Research

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Learn how researchers and designers can help teams make better decisions by providing the right help at the right time.

Researchers can play a key role in decision making for teams—and knowing how and when to do so in your organizational environment is essential to making an impact. Researchers can provide options, marshal evidence towards options that are ideal, and elaborate specifics around options. In this session, Chris Butler, Group Product Manager in Google’s Core Machine Learning team, led a discussion of how researchers and designers can help teams make better decisions by providing the right help at the right time. Watch his presentation and prompt to frame thinking and discussion with your colleagues and team.

Speaker

Chris Butler is a chaotic good product manager, writer, and speaker. He has extensive experience in product management leadership at Microsoft, Waze, KAYAK, Facebook Reality Labs (aka Meta), and Cognizant. He is now Group Product Manager in Google’s Core Machine Learning team focused on strategy, decision making, and PM’ing the PM experience. Chris is also co-founder of The Uncertainty Project and showrunner at the Near Future Laboratory.

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