5 comments for “Escaping a Strategic Cul de Sac: Using Ethnographic Insights to Challenge Organizational Bias

  1. Profile photo of Alexandra Mack
    July 22, 2015 at 3:32 pm

    Really nice project. Especially resonates with me as someone who works in B2B environment and works to have internal stakeholders understand that what motivates small businesses can often be more than cost savings and efficiency. Also struck a nerve as a homeowner about to pick up swatches tonight for an accent wall!

    • Profile photo of Hal Phillips
      July 22, 2015 at 7:29 pm

      Thank you Alexandra! Like yourself, so much of what we do is educating our clients about the value of this type of understanding. Of course when they experience it and gain the insights, they are hooked! But you have to gently convince them that they will benefit by jumping off the high dive.

      Good luck with the painting. Hopefully it is a good life event that is inspiring you to change up your colors!

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