1 comment for ““Name That Segment!”: Questioning the Unquestioned Authority of Numbers

  1. May 12, 2017 at 7:54 pm

    […] in bringing qualitative research into a world dominated by quantitative findings. Their article “’Name That Segment!’: Questioning the Unquestioned Authority of Numbers,” describes segmentation, a widespread tool used in the business world for categorizing huge numbers […]

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