When ‘The Emperor Has No Clothes’: Performance, Complicity and Constraints on Communication in Corporate Attempts at Innovation

Share Share Share Share Share

When ethnographic or market research is employed to help de-risk potential products and services, the focus is typically on understanding markets, cultures and contexts external to the organization that would launch them. This paper shifts the focus to the sorts of organizational practices, beliefs, and dynamics inside large corporations, which can create the conditions in which new products are brought to market despite evidence of their risk of failure.

Pages: 1 2 3 4

Leave a Reply