"How do I make ethnography relevant to my company?" This was the question that I took to Tracey Lovejoy (co-founder of EPIC, former Senior Manager at Microsoft, and founder of Lovejoy Consulting); Christian Madsbjerg (founder of ReD Associates and best-selling author of two books on applying...
EPIC2016 at the University of Minnesota was wonderful for all sorts of reasons—in particular, the hard work of our fabulous organizing team and the fact that our community is more diverse than ever. EPIC People are practitioners in technology, consumer product, work process and healthcare, working...
Identifying differences in how ethnography is practiced in academia and in business is the key to successfully developing ethnography further as a business discipline. In the following paper, I propose that the key difference between the practice of ethnography in academia versus business is the...
In the applied context of ethnography its value depends not only on the quality of the research product alone but also on how it is received by the business audience. This paper presents some variables that describe and hope to overcome common barriers to the appropriate reception of ethnographic...
PechaKucha—This presentation explores corporate Anthropology from the perspective of an undergraduate with eight years of business administration experience. Focusing on business transformation and the potential for Anthropologists to add value and assist with growth and strategy. Keywords:...
This paper presents considerations of strategies for communicating the value of ‘business anthropology’ and ‘insights’ to sceptical business audiences, based on a number of studies with a total of 47 interviews with executives in 27 large companies in mainly Europe, but also the US. The paper will...