Advancing the Value of Ethnography

Tag: big data & analytics

Ethnography in the Age of Analytics

Ethnography in the Age of Analytics

As North America begins to emerge from the global financial crisis of 2008-2009, companies are turning up their investment dollars. This investment includes a renewed focus on what might loosely be called “the customer experience.” In our recent consulting engagements, this focus often comes in...

Big Data Anxieties: From Squeaky Dolphin to Normcore

Big Data Anxieties: From Squeaky Dolphin to Normcore

Good afternoon, everyone. It is a complete pleasure to be here. Can I say a very special thank you to Timothy and to Ken for inviting me to join you here this year. It’s been really interesting to hear so many fantastic talks. My name is Kate Crawford. As you heard, I work at Microsoft Research...

Have We Lost Our Minds?

Have We Lost Our Minds?

Since the mid-nineties, the story about IT has been that the “New Information Economy” would give way to vast gains in productivity. We’ve been told that if we simply implement ERP, CRM, and God knows what other kinds of systems, our companies, public services, cities, and infrastructure would be...