big data

One Small Step for Ethnography, One Giant Leap for Banking and Insurance

JENNIFER ROTH USAA SARA KLUCKHOHN USAA PechaKucha Presentation—In this presentation we argue that in many regulated industries such as banking, finance, and insurance, a post qualitative vs. quantitative world is not yet a reality. In such an environment, advanced analytics could be likened to being in its teenage years, while behavioral research is still in its infancy. Big data primarily drives our metrics, but in such a highly digitized and individualized culture, we know that ethnography is the missing piece of the puzzle. This means that as social scientists we must be the loudest (and sometimes lone) voice calling to leverage employees who are trained in these skill sets and incorporate these methods into our work. Slow and steady wins the race and our wins look different when compared with companies that already have been convinced of the value and don't have to do as much work to incorporate them into existing analysis. We have found that becoming EPIC members has been a turning point for our own...

Physicalizations of Big Data in Ethnographic Context

JACOB BUUR Design and Communication, University of Southern Denmark SARA SAID MOSLEH Design and Communication, University of Southern Denmark CHRISTINA FYHN NIELSEN Design and Communication, University of Southern Denmark With the Big Data hype, making digital data accessible and relatable for non-data experts is becoming an increasing challenge. In this paper we suggest Data Physicalization as a novel approach to facilitate conversations with collaborators about the meaning of data. While this challenge has been approached with data visualizations before, we propose that Data Physicalizations can bring stronger engagement and even more depth to the data than visualizations can offer. Based on four design examples, we investigate how data, when made physical, can be used to instigate valuable reflections between field researchers and non-data experts, and can serve as a platform for design. In all cases we worked with Data Physicalization to enhance our own understanding of the field, to engage collaborators in sense-making, and to...