CARRIE YURY Fjord PechaKucha Presentation—While COVID-19 has made the world hyper vigilant about sanitization, I take a bottoms-up perspective on the threats of a microbe-starved world. Telling the story of Clostridium Difficile, I walk us through how—just as in ethnography—context is everything for microbes. Using different examples from the biosphere, I examine how microbial metaphors matter, and I make the case that understanding microbes in the context of larger environments and ecosystems can help move us toward life centered design. This Pecha Kucha uses microbes as a contextual metaphor to argue that it is our responsibility to change our perspective; to decenter the human, and start designing for the health of the entire ecosystem, not just one of the players. The Pecha Kucha includes a set of experience principles for life-centered design. Carrie Yury is a Group Design Director at Accenture Interactive. She is Fjord’s National Design Research lead, responsible for leading the overall quality of design research...