The not-too-distant future may bring more ubiquitous personal computing technologies seamlessly integrated into people's lives, with the potential to augment reality and support human cognition. For such technology to be truly assistive to people, it must be context-aware. Human experience of...
Interest in the unconscious and the instinctual has been on the ascent for several years now in many research realms that EPIC members inhabit. In consumer research particularly, where I’ve been a practicing anthropologist for years, the findings of neuroscience, cognitive science and the brand of...