Advancing the Value of Ethnography

Tag: collaboration

Ethnography and Process Change in Organizations: Methodological Challenges in a Cross-cultural, Bilingual, Geographically Distributed Corporate Project

Ethnography and Process Change in Organizations: Methodological Challenges in a Cross-cultural, Bilingual, Geographically Distributed Corporate Project

We detail an ongoing, consultancy partnership, where ethnographic field methods are being used to elucidate the work practices of software engineers in a large organization. We focus on intellectual and logistical challenges that we face as a team – non-collocation; widely varying experience of...

Knowing That and Knowing How: Towards Embodied Strategy

Knowing That and Knowing How: Towards Embodied Strategy

This paper explores two different forms of knowledge. We compare embodied understanding with propositional or abstract knowledge. Ethnographic research, with its commitment to understanding through immersion and engagement in social fields produces dexterous, intuitive and practical cultural...

Tangible Tools in Para-Ethnographic Fieldwork

Tangible Tools in Para-Ethnographic Fieldwork

This paper sets out to explore how tangible tools can invite industrial managers to have a say in how ethnographic fieldwork can be conducted to explore the use of products in real-life contexts. We draw upon video materials and field notes from a series of customer visits in four European...