entrepreneurship

Imagining a Gym for the Spirit, Mind, and Body for the 21st Century

ALEJANDRO JINICH Gemic Case Study—This case explores a research and consulting engagement whose goal was to build an investment case for a new type of 21st century gym for the spirit, mind, and body. The client, a group of well-funded U.S. entrepreneurs, wanted to design and launch a venture that would be positioned to serve the emerging spiritual needs of the proximal future (2-15 years). While the founders were themselves involved in meditation, belief-dependent realism, and a loose collection of westernized oriental and mystic practices and beliefs, they had not yet defined the venture's specific offering. They suspected that (a) the dominant sociocultural climate of rationalism (e.g. rationalized life choices/paths derived from rationalized worldviews, disengaged relationship with the body and emotion, cynically-motivated wealth creation, etc.) and the lack of embodied and experience-based decision-making and living practices were at the core of a generalized social malaise, and that (b) decoding it and designing a venture...

Meaningful Innovation: Ethnographic Potential in the Startup and Venture Capital Spheres

JULIA KATHERINE HAINES University of California, Irvine The aim of this paper is to explore the potential for ethnographic approaches in technology startups and the venture capital firms that support and control them. The current practices and model of innovation aim for “disruptive innovation,” but most efforts fall short, prioritizing mass diffusion and not focusing on where true disruptive innovation lies—creating a change in meaning. I argue that an ethnographic approach can lead to innovation of meanings, bridging the gap between radical innovation and diffusion, and creating disruptive innovation. I discuss some ways ethnography can help product innovation in the startup sphere. But, more importantly, I discuss how ethnography holds great potential for reshaping the VC field, by driving meaning into the VC I then highlight alternative viewpoints that move beyond the “realist” perspective. Keywords: Innovation, Technology, New Product Development, Finance...

Goodbye Empathy, Hello Ownership: How Ethnography Really Functions in the Making of Entrepreneurs

HIROSHI TAMURA Re:public Inc. FUMIKO ICHIKAWA Re:public Inc. YUKI UCHIDA Re:public Inc. Human-Centered Innovation has come to be known as the central discipline in the entrepreneurial arena. Through three-years of directorship at Innovation Studio Fukuoka, a “citizen-led” innovation incubation platform in Japan, multiple approaches have been investigated and thus learned a successful to-be-entrepreneur him/herself has to co-own a concern with potential customers that evokes him/her a mission to pursue, that is beyond simply understanding customers with empathy. We witnessed ethnographic approach well facilitates the to-be-entrepreneur to meet an unaware yet intrinsic personal concern and nourish to co-own it with the customers. We also discuss what and how ethnographic praxis in industry can contribute to the entrepreneurial arena and propose a new role that we experienced ethnographers to take....

Detroit is a Blank Slate: Metaphors in the Journalistic Discourse of Art and Entrepreneurship in the City of Detroit

SIOBHAN GREGORY This paper presents an investigation of metaphoric language in the contemporary discourse of Detroit’s “renewal.” News articles from local and national news sources from 2009-2011 provide evidence of critical and provocative metaphoric constructions found in the gentrification discourse of Detroit. As harbingers of gentrification, the discourse communities of artists and business entrepreneurs are the focus of this review. The author argues that metaphoric language in journalism must be critically evaluated and challenged to help ensure sustainable, equitable, and historically sensitive “renewal” of the city of Detroit and similar inner-city urban communities experiencing gentrification....

The “Consumption Junction” of ICT in Emerging Markets: An Ethnography of Middlemen

ELISA OREGLIA and KATHI KITNER In rural China and India, a fragmented commercial distribution system and the lack of online shopping can significantly limit the range of consumer choice. In this paper, we look at the role that mobile phone shopkeepers—the middlemen—play in influencing what users can and will buy, but also in training them in using and understanding technology....

Reinvention and Revisioning in an Appalachian Industry Cluster

CHRISTINE Z. MILLER and STOKES JONES ABSTRACT The theme Evolution/Revolution invites us to consider how historiographical frames are imposed on human events, and to reflect on the capacity of ethnography to both subvert and ratify dominant interpretations. We draw on ethnographic research conducted at a former mill town in the Appalachian foothills which was widely credited with surviving because it ‘reinvented itself’ after the textile era. The result was a homegrown ‘industry cluster’ where a manufacturing system for a certain product category “is organized around the region and its professional and technical networks rather than around the individual firm” (Saxenian, 1994; Porter, 1998). We found ‘innovation’ itself has an ideology that biases potential recipients leading them to expect epochal breaks with the past to be the only successful strategy and suggest how departing from ‘the tyranny of the epochal’ (du Gay, 2003) with its demands for bold programs of ‘Renewal’ or ‘Modernization’ can lead to...