Advancing the Value of Ethnography

Tag: entrepreneurship

From ‘Cool Science’ to Changing the World: The Opportunity to Support Pre-startup Science Commercialization through Ethnography and Human-centered Design

From ‘Cool Science’ to Changing the World: The Opportunity to Support Pre-startup Science Commercialization through Ethnography and Human-centered Design

Introducing an emerging context for human-centered design work, this paper extends previous EPIC literature on startup innovation upstream into university science commercialization. It provides new perspectives on how the human-centered design community can engage with scientific models of agency...