From ‘Cool Science’ to Changing the World: The Opportunity to Support Pre-startup Science Commercialization through Ethnography and Human-centered Design

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Introducing an emerging context for human-centered design work, this paper extends previous EPIC literature on startup innovation upstream into university science commercialization. It provides new perspectives on how the human-centered design community can engage with scientific models of agency to inform broader engagement with the innovation and design challenges inherent in ‘intelligent’ technologies, and offers the challenge of engaging with and developing empathy for the dispositions of scientist innovators as a new vantage point from which to reflect on our core strength as facilitators of cross-disciplinary collaboration for innovation and design.

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