Advancing the Value of Ethnography

Tag: ethnography

Simon Roberts / A Profile

Simon Roberts / A Profile

EPIC Profiles Series Simon Roberts, a founder of Stripe Partners, is an expert at using the power of ethnography to drive strategy and innovation by continuously unveiling the 'black magic' of people's worlds. He has crafted a pioneering career, compelled by intense curiosity and key moments of...

Ethnography and Small Businesses

Ethnography and Small Businesses

Conducting research with small businesses can pose many challenges, but these same dynamics also make ethnography one of the most rewarding and potentially impactful ways to study them. I have worked with small businesses in academic contexts as well as with a UX research consultancy, a big tech...