Advancing the Value of Ethnography

Tag: expertise

Knowing That and Knowing How: Towards Embodied Strategy

Knowing That and Knowing How: Towards Embodied Strategy

This paper explores two different forms of knowledge. We compare embodied understanding with propositional or abstract knowledge. Ethnographic research, with its commitment to understanding through immersion and engagement in social fields produces dexterous, intuitive and practical cultural...

How Asking About the Best Ice Cream Reveals Ourselves

How Asking About the Best Ice Cream Reveals Ourselves

PechaKucha—As an author of a book about ice cream around the world, I am often asked this question: What is the best ice cream? I am often stumped. I know that they want something that they don’t know from the “expert”. So when I hesitantly answer, I would give my personal favorite, one that I...