These days a wide range of new digital products are being lumped together in the much-hyped category ‘Wearables’—heart-monitoring shirts, shoes that monitor muscle fatigue, smart watches of all sorts. What’s new about these products is their digital characteristics, but what's really interesting...
Case Study—This case demonstrates the power of video as a data collection tool and a storytelling approach to the presentation of research findings. Fresh Produce Clothing specifically selected Bad Babysitter as a consulting partner for their expertise in video-based ethnography and narrative...
You’ve probably been there—in a security line at Laguardia airport, still fuzzy with jet lag. I stood in one recently—just a few days after returning from Addis Ababa, Ethiopia—and certain quotidian details of life in the US were still jumping out in shocking relief. In front of me were two women...
EPIC Profiles Series I caught up with Johannes Suikkanen after he returned to Helsinki from EPIC2014 in New York City to discuss his career, ethnographic praxis and the future of the EPIC community. Johannes co-founded Gemic, a human-centric strategy and innovation consultancy, about six years ago...