"The lesson I took away from that was, while we like to speak with data around here, so many times in my career I've ended up making decisions with my gut, and I should have followed my gut," Otellini said. "My gut told me to say yes." So said the ex-CEO of Intel, ruing his decision to pass on the...
I want to start with a question. Please be honest in your response. Have you ever had the feeling that the ethnographic interview you just conducted is more interview than ethnography? If your answer was a ‘yes, maybe or sometimes’, isn’t it time to explore why this is the case? A key trope of...