ALICIA DUDEK, Chair
Georgia Institute of Technology
SUSAN MOYLAN COOMBS
We invented our world at human height, with us in the middle. Much of our work is designed even more narrowly, with a particular kind of human at the middle. What happens when we go beyond the limited “user-centric” or “human-centric” scales? What does it look like, feel like, move like when humans are not in the middle of the system?
Alicia Dudek is an experienced design ethnographer and futurist. Her work brings the customer’s point of view and human voice to any group’s innovations and decisions. The work she does with teams brings empathy into the organisation to help inform, inspire, and initiate innovation. Central to her ability as a change agent is a capability to illuminate absences of customer understanding and to build powerful projects to rally teams and decision makers around their client’s needs. She is the founder of Mycoreality,...
Introducing an emerging context for human-centered design work, this paper extends previous EPIC literature on startup innovation upstream into university science commercialization. It provides new perspectives on how the human-centered design community can engage with scientific models of agency to inform broader engagement with the innovation and design challenges inherent in ‘intelligent’ technologies, and offers the challenge of engaging with and developing empathy for the dispositions of scientist innovators as a new vantage point from which to reflect on our core strength as facilitators of cross-disciplinary collaboration for innovation and design....
Instructor: JOHN PAYNE
This video presents the lecture portion of a half-day tutorial that included a series of participatory exercises.
Over the past few decades, human-centered design has been at the center of a design renaissance, providing a transparent framework that exposes our rationale and demystifies our process. But a focus on the "user," their "problems," and "needs" is not sufficient to understand how products operate at a societal scale. In the increasingly complex, interdependent technological environment we are called to design for, we need to imagine the implications of the products and services we design, as we work.
This tutorial reviews a variety of perspectives on this topic, provides a framework for understanding multiple levels of product impact, and covers some initial methods we can employ to work with empathy—not just for the "user," but for every participant in the system we seek to change. Topics include:
An overview of Maeda’s three categories of design and their shortfalls
This tutorial will give you a framework for understanding the important role of analysis in human-centered design and teach 4 key methods for practicing analysis. The framework proposes a model for selecting and utilizing specific methods that are either top-down or bottom-up, and are practiced in groups or by individuals—but it also stresses importance of creativity, as no linear process will always guarantee meaningful insights.
The framework is also a mechanism to help stakeholders understand the outputs from analysis, and enable them to evaluate findings as part of the big picture, rather than just ingesting “the answer.” The ambiguity that accompanies analysis and synthesis can be concerning to extended team members and stakeholders. Engaged stakeholders often want early insights from the field, even hours after an interview concludes. The framework offered in this tutorial will: 1) help stakeholders understand the iterative nature of...