Insitum

Redefining the Ivorian Smallholder Cocoa Farmer’s Role in Qualitative Research: From Passive Contributions to Passionate Participation

HANNAH PICK CALDERÓNInsitum LANDRY NIAVA Insitum Provider and researchers from the University of Cocody in Abidjan were faced with the challenge of adapting a user-centered approach to qualitative research endeavors in Côte d’Ivoire. Our cross-cultural team with expertise from multiple disciplines developed a novel approach for the cocoa sector. In observations, interviews, and co-creation groups with cocoa farmers, we explored concepts of success, productivity, and profitability both orally and visually. The resulting quality and level of farmer participation was enhanced, therefore improving research results....

Luis Arnal / A Profile

EPIC Profiles Series by FERNANDO GALINDO, Tellus Institute "Innovation Lives at the Borders" Luis could talk forever about his passion for INSITUM. He doesn’t like to showcase himself as the company’s front man, but in fact, he leads one of the most important innovation consultancies in the world, with over 120 consultants, 7 offices and more than 1400 projects. INSITUM was recently featured by Fast Company magazine as the 4th most innovative company in Latin America for “being global brands’ Latin American translator.” Self-described as introverted, obsessive, and fearless, Luis spends most of his time thinking about other people, not himself. This, he acknowledges, “is what happens when you practice ethnography for so many years—there is a point when you can’t turn it off. I think I feed from trying to understand others, becoming a sponge for feelings, knowledge and stories.” We all have that first spark that set us on a career path. For Luis, the son of an academic researcher, it was the stimulating architecture...