Advancing the Value of Ethnography

Tag: international business

Trajectories of Change in Global Enterprise Transformation

Trajectories of Change in Global Enterprise Transformation

This paper reports on the efforts of a global IT services company to transform the way it delivers IT outsourcing services. The change initiative was designed to bring about a radical transformation in the how work gets done across the enterprise with the expected benefit of delivering greater...

Navigating Relativism and Globalism in Sustainability

Navigating Relativism and Globalism in Sustainability

Sustainability & Ethnography in Business Series, Mike Youngblood, Editor Sustainability initiatives—social, economic or environmental—can have universal value for stakeholders. But how sustainability is defined, and what successful solutions might look like, can vary dramatically among...

Contextualizing Customers

Contextualizing Customers

This paper is based on fieldwork in Pakistan and Malawi and focuses on the importance of communicating contextualizing stories to HQ and business developer teams. By means of an explorative approach—even in highly structured commercial projects with formalized needs—we’ve uncovered findings and...