Our current language of business is no longer fit for purpose. We are all sharply aware of the urgent need to transition into a regenerative economy, yet the words we use are holding us back. We must stop using...
Tag: language
When the Insights Matter, Humans Matter
Connecting with other people is at the heart of ethnographic research – understanding their perspectives, preferences, and behaviors helps organizations create and align offerings with consumers. Research relies on clear communication to optimize participant experience and develop meaningful...
Why does Nuance Matter when Translating and Transcribing Multilingual Content?
Languages are alive—vibrant and eloquent expressions of who we are. During my doctoral fieldwork I looked at how people used language to enact and express their identity, how connections and community were created through speech and how forms of talk, particular phrases or words, could transport...
Found in Translation: Pro Tips for Translating and Transcribing Multilingual Content
You may recall the old joke: What do you call someone who speaks three languages? Trilingual. Two languages? Bilingual. One language? American. The study of world languages among Americans lags far behind that of many other countries, with less than seven percent of American college students...