Advancing the Value of Ethnography

Tag: language

New Words for New Worlds

New Words for New Worlds

Our current language of business is no longer fit for purpose. We are all sharply aware of the urgent need to transition into a regenerative economy, yet the words we use are holding us back. We must stop using...

When the Insights Matter, Humans Matter

When the Insights Matter, Humans Matter

Connecting with other people is at the heart of ethnographic research – understanding their perspectives, preferences, and behaviors helps organizations create and align offerings with consumers. Research relies on clear communication to optimize participant experience and develop meaningful...