Advancing the Value of Ethnography

Tag: metaphor

Microbes That Matter

Microbes That Matter

PechaKucha Presentation—While COVID-19 has made the world hyper vigilant about sanitization, I take a bottoms-up perspective on the threats of a microbe-starved world. Telling the story of Clostridium Difficile, I walk us through how—just as in ethnography—context is everything for microbes. Using...

New Words for New Worlds

New Words for New Worlds

Our current language of business is no longer fit for purpose. We are all sharply aware of the urgent need to transition into a regenerative economy, yet the words we use are holding us back. We must stop using...