metaphor

Intelligences

New Words for New Worlds

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Presentation slide: bright background design in orange, yellow, pink and blue. Text reads: "Our task: creating some new language that supports the principles of regeneration & resilience"
CATO HUNT SpaceDoctors Our current language of business is no longer fit for purpose. We are all sharply aware of the urgent need to transition into a regenerative economy, yet the words we use are holding us back. We must stop using vocabulary which roots us within a failing system and instead create a new lexicon of resiliency. By introducing new concepts and metaphors we can redefine organizational success through new values and behaviours which embody the changes we must make. Our Task During the conference we ran a 3 day hive mind where we came together to co-create some inspiring new language that supports the principals of regeneration and resilience. Our Framework To stimulate conversations we created a semiotic map which brings to life four different meaning worlds that exist within the concept of resilience. It was through the map that people generated their ideas – including specific words, phrases & questions Our Co-Created Response Collated language from the Mural board and physical...

Intelligences

Microbes That Matter

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CARRIE YURY Fjord PechaKucha Presentation—While COVID-19 has made the world hyper vigilant about sanitization, I take a bottoms-up perspective on the threats of a microbe-starved world. Telling the story of Clostridium Difficile, I walk us through how—just as in ethnography—context is everything for microbes. Using different examples from the biosphere, I examine how microbial metaphors matter, and I make the case that understanding microbes in the context of larger environments and ecosystems can help move us toward life centered design. This Pecha Kucha uses microbes as a contextual metaphor to argue that it is our responsibility to change our perspective; to decenter the human, and start designing for the health of the entire ecosystem, not just one of the players. The Pecha Kucha includes a set of experience principles for life-centered design. Carrie Yury is a Group Design Director at Accenture Interactive. She is Fjord’s National Design Research lead, responsible for leading the overall quality of design research...