Advancing the Value of Ethnography

Tag: methodology

Tutorial: Ethnographic Research Design

Tutorial: Ethnographic Research Design

Ethnography is closely associated with the core qualitative methods of interviewing and observation. But ethnographers in business often work with a broad range of other methods, from video and diary studies to...

The Automation of Qualitative Methods

The Automation of Qualitative Methods

Introduction Anthropology and its methodologies cannot easily be automated. However, both design and engineering based organizations are attempting it. I argue that this is based in part on historic legacy systems, a misunderstanding of the ethnographic toolkit, and an over-reliance on the...

Knowing a Country: A Post-Brexit Polemic

Knowing a Country: A Post-Brexit Polemic

"There are decades where nothing happens; and there are weeks where decades happen." —Lenin My country has changed so dramatically in the last few days that I don’t know where to start. I don’t know if I even know my own country anymore. I am reeling. Shocked. Dismayed. Worried. I am not alone in...

Sensemaking Methodology: A Liberation Theory of Communicative Agency

Sensemaking Methodology: A Liberation Theory of Communicative Agency

[this is one of two posts on sensemaking; see also the companion piece Sensemaking in Organizations by Laura McNamara] I’ve seen a lot of methodology fashion come and go. Before completing a doctorate that really anchored my work in ethnography, I was trained as a cognitive psychologist, designing...

Creating Ethnography

Creating Ethnography

What is an anthropologist? What does an ethnographer actually do? I used to believe that my own answers to these questions were sufficient. In reality, however, the existential dilemma at the foundation of any institution—academic, professional, or otherwise—is a socially constructed affair. In...