mobile ethnography

Intelligences

Designing and Conducting Inclusive Research: How a Global Technology Company and an Online Research Platform Partnered to Explore the Technology Experiences of Users who are Deaf and Hard of Hearing

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Presentation slide projected on stage: title, "Benefits of Remote Technology". text: "My phone I use for basically everything. I use it to have..." On the right is a photo of what appears to be a desk with a computer monitor (unclear)
DANA C. GIERDOWSKI Lenovo KAREN EISENHAUER dscout PEGGY HE Lenovo This case study examines how researchers at Lenovo and dscout partnered to conduct a mobile ethnographic study on the technology experiences of individuals who are d/Deaf and hard of hearing, with the goal of making their products and research practices more accessible and inclusive. The study revealed common frustrations and pain points people experience when using their every-day technology. The researchers also learned valuable research design and operations lessons related to recruiting participants who are d/Deaf and hard of hearing, providing accommodations, and establishing an accessible research environment. This case explores the benefits of mobile-forward research design, and the additional considerations and adaptations necessary for collecting both asynchronous and synchronous data from individuals who have hearing loss and who have different communication modes and preferences, including American Sign Language. The authors discuss how more inclusive...

Intelligences

Tutorial: Using a Mobile Research Platform for Multi-dimensional Ethnography

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JULIA KATHERINE HAINES Google BOB EVANS Google Overview The TRACES methodology focuses on foundational research at multiple levels of granularity and across multiple dimensions, digital and embodied. It is an approach to gathering more meaningful data around people’s daily lives, as they move within and between different devices, services, environments and product ecosystems. In this tutorial, participants will learn about TRACES and how to implement it using the Paco mobile and desktop behavioral research platform. Paco is an open source tool used around the world in both industry and academia. It can capture both emic and etic perspectives using sensors and logs, surveys, experience sampling, triggers, and prompts. Background on TRACES and Paco: Toward Multi-dimensional Ethnography, Julia Haines Paco: Applying Computational Methods to Scale Qualitative Methods, Bob Evans This tutorial was presented in full at EPIC202020. The video includes instructor presentations; discussions and breakout sessions...

Intelligences

Outside the Bubble: How a Coastal Technology Company Built Empathy for Its Small Business Owner Customers in America’s Heartland

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KATHERINE LEE Square, Inc. This case examines an effort by San Francisco-based Square to gain a better understanding of its customers who reside outside of major metropolitan areas. The first part of the case provides detail on research: a mobile ethnography study of small business owners conducted over a two-week period at the end of 2016 followed by in-person interviews of a select group of participants. The second half offers a discussion of the research findings, including the attributes and perspectives shared by small business owners. The research and analysis suggest that the sense of community in small towns colors every facet of small business, from the deep connections that proprietors feel with their customers, other business owners, and their community as a whole. The commercial and social aspects of businesses in small towns can't be separated. Often, businesses act as a force that helps keep the community viable. Moreover, the needs of small business owners in the heartland differs from their counterparts in larger...