By shifting from sanitized, frictionless experiences to multisensory, relational landscapes, brands and organizations can help people feel a sense of safety, community, and well-being.
by PIERRE LEE and SERENA CHAO, Gemic
Sanitization has been a key word during the COVID-19 pandemic. Sanitization not just in terms of cleanliness, but also in terms of the revised interactions people have had with each other and with the environment around them. COVID-19 has created a Sanitized Landscape – supposedly free of germs in the home, cars on the road, and close encounters with other bodies.
As parts of the world slowly prepare for a ‘new normal’ post-pandemic, we propose that a fundamental part of this preparing involves looking not through the lens of a Sanitized Landscape, but a Sensory Landscape. This combines traditional senses of smell, taste, touch, sight, and hearing with metaphysical perception – senses beyond the traditional that help people feel a sense of safety, comfort, connectedness, and well-being.
by SIMON ROBERTS, Stripe Partners
I want to start with a question. Please be honest in your response.
Have you ever had the feeling that the ethnographic interview you just conducted is more interview than ethnography?
If your answer was a ‘yes, maybe or sometimes’, isn’t it time to explore why this is the case?
A key trope of anthropology is the fieldworker stepping off the boat to start long-term fieldwork. The mode of enquiry such long-term engagement involves is about more than interviewing. At the heart of the discipline is the belief that ‘being there’ exposes the fieldworker to an embodied experience of the social world . ‘Being there’ is no less important to the EPIC community. It is a unique signifier of our research practice and perspectives.
Each year the EPIC conference reminds us that we cannot reduce our activity to a set of methods. Our work is also about how we frame research and think through data.
Yet I have the feeling that we are in need of some methodological revitalization....