Advancing the Value of Ethnography

Tag: multi-sensory experience

Our ‘New Normal’—The Sensory Landscape

Our ‘New Normal’—The Sensory Landscape

Sanitization has been a key word during the COVID-19 pandemic. Sanitization not just in terms of cleanliness, but also in terms of the revised interactions people have had with each other and with the environment around them. COVID-19 has created a Sanitized Landscape – supposedly free of germs in...

Bring Back the Bodies

Bring Back the Bodies

I want to start with a question. Please be honest in your response. Have you ever had the feeling that the ethnographic interview you just conducted is more interview than ethnography? If your answer was a ‘yes, maybe or sometimes’, isn’t it time to explore why this is the case? A key trope of...