Connecting with other people is at the heart of ethnographic research – understanding their perspectives, preferences, and behaviors helps organizations create and align offerings with consumers. Research relies on clear communication to optimize participant experience and develop meaningful...
Languages are alive—vibrant and eloquent expressions of who we are. During my doctoral fieldwork I looked at how people used language to enact and express their identity, how connections and community were created through speech and how forms of talk, particular phrases or words, could transport...