organizational learning

Creating Resilient Research Findings: Using Ethnographic Methods to Combat Research Amnesia

Kristen Guth speaking at EPIC2022. Slide reads "Organizations can learn by reflection on memories, or shared understandings and beliefs, of specific events and contexts
KRISTEN L. GUTH Reddit, Inc. Product teams, including those I work with, struggle to connect the challenges observed in prior research to issues that endure in the field and market space. As a shortcut for efficiency gains, product partners rely on researchers to succinctly summarize deep insights, sometimes preferring reductive quantitative interpretations to enable a bias toward action in product development cycles. Challenges facing researchers in product development include maintaining the relevance of prior research, providing a way to make it evergreen and accessible, and building on it to deepen and expand an existing model of behavior. This case introduces the concept of Research Amnesia, which poses a threat to organizational resilience. Using core ethnographic methods, a strategic methodological approach is outlined to frameshift the value of existing research within a company to develop new insights, bring together disparate analyses and teams, and propel product partners forward by offering more questions as a means...

Accelerating User Research: How We Structure Insights for Speed At Spotify

What's slowing down user research? 4 speech bubbles with text: I have this amazing idea! Can we go validate it? / How's the user experience of this screen? / We are shipping next week but need to get this in from of users first! / Let's all work in lockstep like the good partners we are!
by SARA BELT, Spotify (This article is also available in Chinese) Instead of asking how we can further speed up research itself, the question becomes how we can better integrate research into the product development practice and speed up organizations’ ability to learn and iterate overall. For many years, insights was seen as peripheral to product development because of the perception that user research had low validity. I spent the first part of my career advocating for why teams should systematically listen to the people using their products, why anyone should trust qualitative insight to guide their decisions, and why research is a field of practice that requires specialized skills. Debates about validity have diminished as the research practice has gradually proven its ability to contribute value. Approaching product making from the perspective of data, evidence, and empathy is pretty much a given these days. In companies such as Spotify, the pendulum has swung the other way, where growth in demand for research has pushed...