Tutorial Instructors: SUMMARY In our world where emerging technologies are increasingly a source of significant disruption in people’s lives, methods from Speculative & Critical Design (SCD) practice are...
![Tutorial: Speculative Design – Futures Prototyping for Research and Strategy](https://www.epicpeople.org/wp-content/uploads/2023/06/Speculative-Design-video.png)
Tutorial Instructors: SUMMARY In our world where emerging technologies are increasingly a source of significant disruption in people’s lives, methods from Speculative & Critical Design (SCD) practice are...
In this never before shared case study, we explain how our UX research team increased its scope of work from surface-level UI issues to a full portfolio of user-centered research. We use organizational ethnography and organizational change literature to develop a three phase model of research team...
LinkedIn's User Experience Design (UED) Research team is relatively small. The data we gather is even more drastically outnumbered. LinkedIn’s design and product development process is steeped in behavioral data, real-time metrics, and predictive models. Working alongside teams generating and...
Critical corporate ethnography does not stop at the field or our reports but extends into our day-to-day work in the office. Using the example of internal research conducted for next generation internet Café (iCafe) product development in the PRC, we will argue that corporate ethnographers must go...
Evolutionary forces are applied as a framework for understanding the dynamics that determine which insights, generated from a corporately-funded ethnography, flourish in the organization and which fail to thrive. Using duel-inheritance theory model, the paper explores sui generis elements of the...
As companies become more interested in innovation, design, and the creation of experiences, they are increasingly utilizing ethnography as a way to understand their customers and potential customers. However, for most companies ethnography is still conducted in the classical sense, with...
Newspapers are in trouble. Steep declines in circulation and advertising revenue have forced outright closures, reductions in force, cessation of print in favor of web only editions and frantic searches for additional sources of revenue and audience. In this paper, we report results from an...
This paper explores ways in which ethnographic impact in a large technology corporation is perceived, re-defined, and recognized – by both practitioners themselves and corporate stakeholders. The authors trace a history of ethnographic successes and stumbles, and ways they have confronted a strong...
Since the 90’s, one of ethnography’s values has been about the reduction in the risk of developing new products and services by providing contextual information about people’s lives. This model is breaking down. Ethnography can continue to provide value in the new environment by enabling the...
Ethnography and clinical research appear fundamentally disparate, even conflicting. Their very objectives are dichotomous – the latter moves molecules ‘from the lab to consumer market’ in controlled environments, while the former studies the uncontrolled environment of everyday life. However, with...