Advancing the Value of Ethnography

Tag: ReD Associates

Hybrid Methodology: Combining Ethnography, Cognitive Science, and Machine Learning to Inform the Development of Context-Aware Personal Computing and Assistive Technology

Hybrid Methodology: Combining Ethnography, Cognitive Science, and Machine Learning to Inform the Development of Context-Aware Personal Computing and Assistive Technology

The not-too-distant future may bring more ubiquitous personal computing technologies seamlessly integrated into people's lives, with the potential to augment reality and support human cognition. For such technology to be truly assistive to people, it must be context-aware. Human experience of...

Using Business Anthropology for Strategic Cost Reduction

Using Business Anthropology for Strategic Cost Reduction

In recent years, business anthropologists have come to play a role as top-level advisors to large corporations. In particular, anthropologists have helped corporations shift their gaze from an inside-out perspective to an outside-in perspective on their companies (Madsbjerg and Rasmussen, 2014a)....

Christian Madsbjerg / A Profile

Christian Madsbjerg / A Profile

How to Succeed in Business (Using Ethnography) Christian Madsbjerg gives the sense he is on a quest. He talks about the world with interest, respects intellectual firepower to resolve problems and doesn’t believe in the ‘dumbing down’ of anthropology or ethnographic practice. He is determined to...