DANA C. GIERDOWSKI
This case study examines how researchers at Lenovo and dscout partnered to conduct a mobile ethnographic study on the technology experiences of individuals who are d/Deaf and hard of hearing, with the goal of making their products and research practices more accessible and inclusive. The study revealed common frustrations and pain points people experience when using their every-day technology. The researchers also learned valuable research design and operations lessons related to recruiting participants who are d/Deaf and hard of hearing, providing accommodations, and establishing an accessible research environment. This case explores the benefits of mobile-forward research design, and the additional considerations and adaptations necessary for collecting both asynchronous and synchronous data from individuals who have hearing loss and who have different communication modes and preferences, including American Sign Language. The authors discuss how more inclusive...
KRISTEN L. GUTH
Product teams, including those I work with, struggle to connect the challenges observed in prior research to issues that endure in the field and market space. As a shortcut for efficiency gains, product partners rely on researchers to succinctly summarize deep insights, sometimes preferring reductive quantitative interpretations to enable a bias toward action in product development cycles. Challenges facing researchers in product development include maintaining the relevance of prior research, providing a way to make it evergreen and accessible, and building on it to deepen and expand an existing model of behavior. This case introduces the concept of Research Amnesia, which poses a threat to organizational resilience. Using core ethnographic methods, a strategic methodological approach is outlined to frameshift the value of existing research within a company to develop new insights, bring together disparate analyses and teams, and propel product partners forward by offering more questions as a means...
Services Australia, University of Queensland.
With user research becoming more common within organisations, there is an emerging issue of meeting demand whilst also developing the craft of research. A new profession is emerging in response – research operations. This paper will describe the current state of publicly available frameworks for research operations. These tend to deal with one aspect of scale – the people who are doing the research, not how they do the research, when, or what we do with the research. Two frameworks will be combined to create a matrix that provides the tools to identify an investment strategy for research within the context of an organisation and their strategic goals. This matrix provides a significant contribution to the field by making it possible to be strategic and proactive about developing research practices in the context of individual organisations, how and why they do research, and to better manage the tension between scale and craft.
Keywords: ResearchOps, UX, Strategy