Advancing the Value of Ethnography

Tag: scale

Going to Scale: Lessons from the Pandemic

Going to Scale: Lessons from the Pandemic

The pandemic has disrupted everything from the global flow of goods and services, to the actions that individuals can take in their daily lives. It has changed, for now at least, the ecosystems in which we work—impacting both how we think about ethnographic activity and how it is might be used. In...

On AI Natives and the Business of AI

On AI Natives and the Business of AI

Pizza robots, pandemic trackers, altered carbon, the perfect tiktok lineup, that instagram lipstick filter, that racist sensor that filtered the victim, national citizen trackers, my deepfaked face on Okoye's body while I slay Kill Monger's men....We live in an AI world. Nascent and frivolous as...

Personal Reflections on Scale from the Business World

Personal Reflections on Scale from the Business World

Hi everyone, my name is Adam Singer. I’m a Strategist at Gemic and I’m new to the world of ethnography. Gemic is a strategy consulting firm founded by anthropologists that embeds anthropological and social science theory and methods into the core of its work. It uses these tools among others to...

Post-Human Centered Design: Working Responsibly at Scale

Post-Human Centered Design: Working Responsibly at Scale

https://vimeo.com/419104899 Overview Human-centered design has driven a two decade renaissance in product development, providing a transparent framework that exposes rationale, demystifies process, and provides more reliable outcomes than many other approaches to innovation. The cycle of empathy,...

Place Making and Sustainability

Place Making and Sustainability

Sustainability & Ethnography in Business Series, Mike Youngblood, Editor Place making offers us a largely untraveled pathway to thinking about sustainability. These two relatively high order concepts—'place making' and 'sustainability'—are conventionally located in separate domains of...

Scaling Empathy through IBM Design Research

Scaling Empathy through IBM Design Research

As consultants we practiced the basics of design thinking and user centered design for years with a range of organizations. However, upon joining IBM and learning to apply the IBM Design Thinking mindset, we both realized this way of working differed from our past experiences. This difference is...