Advancing the Value of Ethnography

Tag: service design

Research to Reality: A Business Perspective

Research to Reality: A Business Perspective

Ricoh Innovations discovers unmet customer needs and designs and deploys hardware, software and service solutions to those needs through an interdisciplinary design process predicated on active customer participation. Some of our findings lead to new value propositions on which Ricoh planners...

The Invisible Work of Being a Patient and Implications for Health Care: “[The Doctor Is] My Business Partner in the Most Important Business in My Life, Staying Alive”

The Invisible Work of Being a Patient and Implications for Health Care: “[The Doctor Is] My Business Partner in the Most Important Business in My Life, Staying Alive”

  In a distributed system of care, patients shuffle among many clinicians and spend the majority of their time away from the treatment center. Although we see the results of patients’ work (e.g., medication taken, arrived at appointment) we do not see the work itself. By failing to see this...

The Concierge Diaries: Research by Analogy

The Concierge Diaries: Research by Analogy

The Concierge has been a ubiquitous staple of the service industry for centuries. How has this industry stood the test of time, and what can we learn from the analog Concierge that might inform better digital experiences? Is there a ‘secret-sauce’ that can be applied to other channels? In today’s...