Advancing the Value of Ethnography

Tag: standardization

A Dirty Perspective On A World Too Clean

A Dirty Perspective On A World Too Clean

PechaKucha Presentation We live in a world where we tend to categorize, quantify and measure a wide array of everyday aspects - from kWh consumption in our homes to Facebook-likes. We argue that this urge to categorize and standardize is problematic as we run the risk of oversimplifying reality....

Trajectories of Change in Global Enterprise Transformation

Trajectories of Change in Global Enterprise Transformation

This paper reports on the efforts of a global IT services company to transform the way it delivers IT outsourcing services. The change initiative was designed to bring about a radical transformation in the how work gets done across the enterprise with the expected benefit of delivering greater...