Globally, the COVID-19 pandemic has been an inflection point, bringing heightened awareness around the preparedness and resilience of public health systems in dealing with severe shocks. While the pandemic has...
Tag: visual methods
EPIC2019 Ethnographic Film
The film session at EPIC explores the ways ethnographic practitioners have used moving images to interpret data, share insights, and tell the stories of their work. Filmmakers showcase these forays in visual storytelling by screening examples and discussing the limits and possibilities of the...
Living Avatars Network: Fusing Traditional and Innovative Ethnographic Methods through a Real-time Mobile Video Service
This paper presents a study of new technologies potentially enabling access to a sensory feast of places by ‘wired up’ flanêurs, real-time as well as remote ‘native’ description and interactions and situated oral histories excavated through ‘being in a place’. We describe an inter-disciplinary...
Evidence Outside the Frame: Interpreting Participants’ “Framing” of Information when Using Participatory Photography
This paper discusses the benefits and challenges of participatory photography as ethnographic evidence and how as researchers we can “read” the evidence our participants create. Drawing on examples from an ethnographic study examining concepts and constructions of community on Salt Spring Island,...
Tutorial: An Ethnographer’s Guide to 360 Video
Gain a critical and technical understanding of the benefits, affordances and production workflows of 360 video as an ethnographic and research medium Overview A goal of ethnographic fieldwork is to be able to...
Tutorial: Participatory Visual Research—Getting the Most from Collaborative Methods
Overview Participatory visual research methods like Photovoice open up opportunities for collaborative sense-making and advocacy. In these methodologies, data and knowledge are produced not only as an end...
Educating the Educators: An Entire Franchise Preschool System Embraces Ethnographic Insights to Improve Brand Experience and Drive Growth
This case study demonstrates the radius of influence that ethnographic insight can have throughout an organization as well as how it can be tied to business outcomes. This case also represents the power of video ethnography as a robust and enduring data set that provides a visceral, contextual,...
Plus Size Fashion: What Happens when Stereotypes, Fueled by Popular Culture, Creep into a Retailer’s Business Decisions?
Case Study—This case demonstrates the power of video as a data collection tool and a storytelling approach to the presentation of research findings. Fresh Produce Clothing specifically selected Bad Babysitter as a consulting partner for their expertise in video-based ethnography and narrative...
Implementing EMRs: Learnings from a Video Ethnography
This yearlong video ethnography of a healthcare clinic that transitioned from a paper process to a scanning solution documents in detail how the new technology impacted different groups in the clinic. While the scanning solution reduced the retrieving, filing, and paper-processing work for the...
Tutorial: Ethnographic Video—Storytelling for Impact
Overview We’ve all seen the power of a well-crafted ethnographic video to capture the attention, and imagination of the room, whether that room is a design studio, a classroom or a boardroom. At its best, it can...