visual methods

Video Utterances: Expressing and Sustaining Ethnographic Meaning through the Product Development Process

MEG CRAMER, MAYANK SHARMA, TONY SALVADOR and RUSSELL BEAUREGARD In this paper we discuss the use of short, specific videos to communicate ethnographic data throughout the product development process. Ethnographic videos of this nature provide complex information in short “utterances” (zero to three minutes) that researchers use to effectively convey local meaning to other participants in the process. Video utterances can be used to create opportunities for participation in product ideation, recognize key features and identify problems during product testing. With proper scaffolding, the video utterances are an effective means of contextual representation proving to be quick, direct and influential with product development teams. Using video of this kind impacts the product as the local, ethnographic meaning is sustained throughout development....

Beyond Walking With Video: Co-creating Representation

JONATHAN BEAN This paper discusses a method I used to conduct a study of hygge, a Danish concept that is usually translated as “cosiness.” I wanted to learn more about hygge and how it related to technology in the home. The method I used builds on my experience with spatial ethnography, on Bruno Latour’s theory of representation, and on the work of visual anthropologist Sarah Pink. I asked participants to use a video or still camera to help me document their home. With participant and researcher both behind the lens of a camera, I saw a significant remapping of the power relationship between researcher and participant; we were able to focus together on the material home as the object of the research. In addition to reducing the time needed to build rapport, this method offers a way to analyze cultural practices such ashygge that are not entirely visible in the material world....