Advancing the Value of Ethnography

Using Your Feet: Subverting the Structure of Meetings to Help Teams Go Further Faster


Cite this article:

2017 EPIC Proceedings, ISSN 1559-8918,

PechaKucha Presentation—Meetings are a central part of how we work as commercial ethnographers. We meet with our clients to plan our projects and share our findings. We meet with our informants to explore and understand their worlds. However the cultures and practices that inform meeting behaviour can be antithetical to our goals as researchers through their reinforcement of pre-set patterns of thinking and being. In this presentation I explore how we can challenge the affordances imposed by meeting culture. I draw on my experiences founding a global volunteer network and reframing meeting contexts for corporate clients to challenge conventions and identify fresh opportunities for ethnographic praxis.

Tom Rowley is a partner at Stripe Partners, a global strategy and innovation consultancy based in London. He co-founded a global volunteer network that brings together designers, developers, strategists and researchers to volunteer their skills for positive social causes.