by Cori Moore, Inga Treitler | Oct 19, 2015 | Perspective
Ever heard about the “the turning of the bones” in Madagascar? Once every five years or so, families get together for a rambunctious gathering at their ancestral crypt as they exhume the bodies. It’s a very lively affair – family members share recent news with the...
by Alessandra Millar, Jeannie Foulsham, Laura Garcia-Barrio | Oct 1, 2015 | Perspective
70% of Google traffic today comes from outside of the US, and that number will only get bigger. The next billion users to come online are going to be from markets other than North America and Europe. Our role as researchers is to help product teams understand user...
by Liubava Shatokhina | Sep 24, 2015 | Perspective
Most of the people I know constantly complain about the role and use of digital technology in their lives. Too much time on Facebook, always distracted by emails, annoying notifications and all the ‘digital rubbish’ their smartphones and computers bring into their...
by Andreas Wester Hansen | Sep 22, 2015 | Perspective
In recent years, business anthropologists have come to play a role as top-level advisors to large corporations. In particular, anthropologists have helped corporations shift their gaze from an inside-out perspective to an outside-in perspective on their companies...
by Simon Roberts | Sep 16, 2015 | Perspective
I want to start with a question. Please be honest in your response. Have you ever had the feeling that the ethnographic interview you just conducted is more interview than ethnography? If your answer was a ‘yes, maybe or sometimes’, isn’t it time to explore why this...
