




ReD Associates
Oxford University
IBM
Amidst the advances of AI and automation, this paper provides a framework for ethnographic methods and insights to enhance human agency at work. Through analyzing data collected from ethnographic immersions in three different consulting firms (a professional services firm, a management consultancy, and a boutique insights agency), human-agent decisions are isolated in case studies and the pathways of unlocking the potential of automation to enhance the agency of individuals rather than constraining it are highlighted. Through drawing a distinction between thinking agency and executional agency present in the work of a consultant, this paper argues that automations that preserve thinking agency while maximizing productivity and accuracy are the solutions that should be adopted. Through vetting workflows sourced from ethnographic immersions with the established criteria, a framework for consultancies – and more broadly businesses – to better employ AI and automation is laid out and substantiated by an account of how anthropological approaches can be brought in to assist the process of prioritization among contextual automation processes.
Please sign in OR create a free account to access our library—the leading collection of peer-reviewed work on ethnographic practice. To access video, Become an EPIC Member.
