consulting

Agency and AI in Consulting: Pathways to Prioritize Agency-Enhancing Automations

CENGIZ CEMALOGLU ReD Associates JASMINE CHIA Oxford University JOSHUA TAM IBM Amidst the advances of AI and automation, this paper provides a framework for ethnographic methods and insights to enhance human agency at work. Through analyzing data collected from ethnographic immersions in three different consulting firms (a professional services firm, a management consultancy, and a boutique insights agency), human-agent decisions are isolated in case studies and the pathways of unlocking the potential of automation to enhance the agency of individuals rather than constraining it are highlighted. Through drawing a distinction between thinking agency and executional agency present in the work of a consultant, this paper argues that automations that preserve thinking agency while maximizing productivity and accuracy are the solutions that should be adopted. Through vetting workflows sourced from ethnographic immersions with the established criteria, a framework for consultancies – and more broadly businesses – to better...

Close Encounter: Finding a New Rhythm for Client-Consultant Collaboration

HEINRICH SCHWARZ, MADS HOLME and GITTE ENGELUND In the current economic uncertainty ethnographic consultants are asked to intensify their client focus and to demonstrate and improve the relevancy and impact of their work. This paper reports on a case of close collaboration between client and consultant during an ethnographic consulting project. It discusses three crucial challenges: the challenge of aligning expectations and clarifying roles, the challenge of cultural differences and confusion over ethnographic methods, and the challenge of finding the right rhythm between close interaction and useful separation. Written from both the consultant and the client perspective we describe how similar situations were experienced differently by both parties, analyse what underlies some of these tensions, and suggest some lessons for ethnographers and clients alike for future close encounters. The paper suggests that the central challenge lies in finding the right balance between client-emic and client-etic positions and in inviting clients...