Amidst the advances of AI and automation, this paper provides a framework for ethnographic methods and insights to enhance human agency at work. Through analyzing data collected from ethnographic immersions in three different consulting firms (a professional services firm, a management...
In the current economic uncertainty ethnographic consultants are asked to intensify their client focus and to demonstrate and improve the relevancy and impact of their work. This paper reports on a case of close collaboration between client and consultant during an ethnographic consulting...
PechaKucha Presentation—Customer ethnography and user research continues to move higher up the priority list of Fortune 500 corporations. As a design researcher at a global consultancy, my clients often consist of new or aspiring consumer research groups eager to scale quickly. Excited at first,...