Advancing the Value of Ethnography

Creative Photography through Ethnographic Research


Cite this article:

2019 EPIC Proceedings, ISSN 1559-8918,

PechaKucha Presentation

This is a short story of when my sides of researcher and photographer met during a trip to the rural countryside of Brazil, where I went to research about internet connectivity, but ended up learning more about human relations. Photography creates connection between people, much like ethnography, and they interlace in a deeper level than just registering of fieldwork. Visual registration of research can be as valuable as the content gathered from the conversation, and photography can enable both analysis and creativity in a researcher, by prompting him or her to train an observing eye to both content and surroundings. Thinking of photography as a tool as valuable as interviewing activates new ways for researchers to use their humanity to face ethnographic research.

Gabriela Oliveira is a Brazilian research strategist based in São Paulo.

22019 EPIC Proceedings, ISSN 1559-8918,