Advancing the Value of Ethnography

Friction and Innovation in Chicago Neighborhoods

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“Friction can be either good, bad, or something in between. But it will always be the start of change.”

The South Side of Chicago—site of EPIC2023 and the neighborhood where Tayler Ulmer grew up—was birthed from friction. In this Lightning Talk, Tayler explores how events such as the 1919 race riots and COVID have catalyzed change. Then she describes how she embraced friction to help a Chicago business reinvent its value after COVID transformed the community.

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