Instructors: REBEKAH PARK (Director of Strategy, Gemic), ABBY FIFER MANDELL (Professor of Entrepreneurship, USC Marshall School of Business), LOUIS ELTON (Strategist, Gemic)
Learn concepts and mindsets of business culture to make your work more intelligible and influential.
This tutorial was conducted at EPIC2021. Exercises and discussions have been omitted to protect the privacy of participants.
Ethnography and social science bring value to business, but we often struggle to articulate that value in business terms. In this tutorial you’ll become more fluent in the vocabulary and mindsets of business culture, and practice using this fluency to make your work more intelligible and influential.
We will review basic terms that have currency in corporate spaces (B2B/B2C, ROI, revenue streams, market sizing…) and what it means to frame researchers as consultants operating within business cultures and industry paradigms (whether our “clients” are internal or external). The tutorial will be strongly interactive,...
by SIMON ROBERTS, Stripe Partners and RITA DENNY, Practica Group
What's our worth? What are the rhetorics of value?
This question is never far from the minds of individual practitioners and this diverse community. Value takes many forms and is denominated in many currencies. The worth of these currencies changes in time and space as business environments change, and in response to changes our own practices in and with organizations. So how do and should we talk about ourselves now into the future?
In putting together this Salon, Rita and I were conscious that we were taking on tensions that sit at the heart of the EPIC world. These are tensions and questions that have arisen at every EPIC over the last 10 years. And likely for the next ten years too.
Thirty diverse and brave folks attended the Salon at Fordham. They helped us think about accounting for our value. [With Chatham House rules in effect, people spoke freely!]
1. “Accounting” is retrospective justification!
Attendees contested our muse from the outset:...