EPIC2018

Ask Us Anything! March 13–14

Join the EPIC2018 Program Committee March 13–14 for an “Ask Us Anything” session on the Ethnography Hangout Slack #epic_org channel! If you’ve got questions about your conference submission (due March 30!), the conference theme, or anything else about the EPIC2018 experience, this is a great chance to chat with the people running the show. You’ll…

Data Science and Ethnography: What’s Our Common Ground, and Why Does It Matter?

by TYE RATTENBURY (Salesforce) & DAWN NAFUS (Intel) As EPIC2018 program co-chairs, we developed the conference theme Evidence to explore how evidence is created, used, and abused. We’ll consider the core types of evidence ethnographers make and use through participant observation, cultural analysis, filmmaking, interviewing, digital and mobile techniques, and other essential methods, as well as new approaches in interdisciplinary and cross-functional teams.1 We’ve also made a special invitation to data scientists to join us in Honolulu to advance the intersection of computational and ethnographic approaches. Why? One of us is a data scientist (Tye) and the other an ethnographer (Dawn), both working in industry. We regularly see data science and ethnography conceptualized as polar ends of a research spectrum—one as a crunching of colossal data sets, the other as a slow simmer of experiential immersion. Unfortunately, we also see occasional professional stereotyping. A naïve view of “crunching” can make it seem...