Advancing the Value of Ethnography

Tag: EPIC2018

The Root Cause is Capitalism… and Patriarchy

The Root Cause is Capitalism… and Patriarchy

Case Study—The authors used anthropology and other design research methods to develop a new kind of study to capture the world of professional creatives and the people they work with. To uncover core collaboration challenges for professional creatives the authors asked them to walk through past...

Below the Surface of the Data Lake: An Ethnographic Case Study on the Detrimental Effect of Big Data Path Dependency at a Theme Park

Below the Surface of the Data Lake: An Ethnographic Case Study on the Detrimental Effect of Big Data Path Dependency at a Theme Park

Case Study—This case-study details how a team of anthropologists and a team of data scientists sought to help a Middle Eastern theme park make use of their big data platform to measure ‘the good customer experience’. Ethnographic research within the theme park revealed that visitors yearned to...