The Root Cause is Capitalism… and Patriarchy

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Case Study—The authors used anthropology and other design research methods to develop a new kind of study to capture the world of professional creatives and the people they work with. To uncover core collaboration challenges for professional creatives the authors asked asked them to walk through past projects, who they interacted with at different points, and discuss their affective experiences.

Critical collaborative problems for participants in this study stemmed from two factors: ever-increasing corporate demands to do more with less, and concurrent attempts to automate feminized administrative coordination tasks. To communicate actionable findings, the authors balanced systems-level thinking with the identification of the kinds of problems Adobe could and would solve. While large scale social change was outside the scope of actionable recommendations for a product design team, the implications of social structures on individual experience provided insights that widened our lens beyond the individual.

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  1 comment for “The Root Cause is Capitalism… and Patriarchy

  1. Katherine Hayna
    February 15, 2019 at 4:44 pm

    This brought light to my work as a researcher working in the same capitalist context. It will help me manage my work and engage with my clients so much better. Thanks!

  2. Ann Kimball
    January 23, 2019 at 4:39 pm

    Extremely informative and useful piece of work. Thank you.

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