EPIC2021

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EPIC2021 Video & Proceedings Now Available on Demand!

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EPIC2021 Video & Proceedings

Above: EPIC2021 welcome & opening from San Jose, California EPIC2021 Anticipation was the 17th edition of the premier global conference on ethnography in business and organizations. Now you can watch all conference presentations on demand, and read the full-length papers and case studies: EPIC2021 Papers and Case Studies are FREE to read, download, and share…

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Intelligences

Little Dramas Everywhere: Using Ethnography to Anticipate the Future

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J.A. ENGLISH-LUECK San Jose State University SAM LADNER Workday, Inc. JAMIE SHERMAN Netflix Inc. In this article, the chairs of EPIC2021 reflect on the idea of Anticipation, and what ethnography reveals to us that may not be readily apparent through other means. Looking backward at the year of planning a conference that was to be focused on the future, the authors describe various revelations that unfolded and revealed themselves over the course of time. They raise questions of method, of epistemological position, and ethical responsibility. The authors conclude that anticipation is very much an ethnographic activity, one in which we can ask difficult questions about power and practice. Article citation: 2021 EPIC Proceedings pp 7–14, ISSN 1559-8918, https://www.epicpeople.org/epic...

Perspectives

A Fantastic Everyday Puzzle: Ebony Elizabeth Thomas’ Dark Fantastic Cycle

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“Myth-making may be dangerous indeed for those of us who play in the dark… but let’s play anyway.” EBONY ELIZABETH THOMAS
a book review by VERONICA KIM HOTTON As we anticipate EPIC2021—yes, bring on the puns—I had the spectacular task of studying The Dark Fantastic: Race and the Imagination from Harry Potter to the Hunger Games by Ebony Elizabeth Thomas. My goal was to find small ways to spark our EPIC community's curiosity ahead of her EPIC keynote. As a regular audiobook listener, I listened to the voice of Janina Edwards bring Ebony Thomas’ work from the page to my ears, and if you are looking to add an audiobook to your virtual shelf, it’s a fantastic audiobook; you should not hesitate. I also have the paper book and it is a wonder to hold. Because Ebony weaves in autoethnographic storytelling throughout her book, my personal experiences were what first drew me to this work. We both grew up in Michigan. Ebony was in Detroit and I was a white girl in one of the many suburbs spawned by White Flight. We are Generation X with “the holy trinity of our mid-1980s children’s films [being] The Neverending Story, The Dark Crystal, and—my favorite...

Perspectives

Representation and Expertise on the Conference Stage: Lauren Rhodes is Shifting Norms for Panels

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We need to rethink who we put forward as experts. Who is not being represented? - Lauren Rhodes, Design Research Strategist, Crown Equipment Corp; Panels Chair, EPIC2021
Welcome to EPISODE FOUR in a series of conversations with some of the makers and speakers of EPIC2021—a global, virtual conference and community promoting ethnography for impact in business, organizations and communities. In this episode, Luc Aractingi talks with Lauren Rhodes, Design Research Strategist at Crown Equipment Corporation and Chair of the EPIC2021 Panels Program. Find out how Lauren is shifting norms about who gets staged as an "expert", and get her pro tips for networking and getting involved. TRANSCRIPT LUC: Hello and welcome to EPIC interviews, a series where we get to know the makers and the host of the conference EPIC2021. Today we are interviewing Lauren Rhodes. Hello, thanks for being here. LAUREN: Thank you for having me. LUC: I was wondering if you could describe your job to a stranger. LAUREN: If I could describe my job to a stranger. My actual title is Design Research Strategist at Crown Equipment Corporation, which is a manufacturing company based in New Bremen, Ohio. We make forklifts. The equipment...

Perspectives

Demonstrating the Impact of Ethnography: Chad Maxwell on ROI and New Kinds of Ethnographic Value

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"Case studies are about impact and results that were driven by great ethnographic work." Chad Maxwell, Chief Strategy Officer, KSM & Co-chair, EPIC2021 Case Studies
Welcome to EPISODE TWO in a series of conversations with some of the makers and speakers of EPIC2021—a global, virtual conference and community promoting ethnography for impact in business, organizations and communities. In this episode, Luc Aractingi talks with Chad Maxwell, Chief Strategy Officer at Kelly Scott Madison and co-chair of the EPIC2021 Case Studies Committee. Find out how ethnographers demonstrate the impact of their work, and how ethnography can create new kinds of value in the future. TRANSCRIPT LUC: Hello and welcome to EPIC interviews, a series where we get to know the makers and the host of the conference EPIC. This year our theme is anticipation, and today we'll be interviewing Chad Maxwell, who's Chief Strategy Officer at KSM. Chad, thank you for coming. We're very excited to have you here today. Could you tell us more about your role at EPIC? CHAD: Sure. Thanks for having me. It is great to be here. My role at EPIC is I am one of the chairs for the case studies section of the conference. LUC: Could...

Perspectives

Perspectives on Post-COVID Business from a Quarantine Hotel: Jennifer Fuqua on the Challenge of Change

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There are a lot of cultural and historical behaviors that are harder to change...but I believe we're getting to a better place. Jennifer Fuqua, Director of Experience Design North Asia, Ogilvy
Welcome to EPISODE THREE in a series of conversations with some of the makers and speakers of EPIC2021—a global, virtual conference and community promoting ethnography for impact in business, organizations and communities. In this episode, Luc Aractingi talks with Jennifer Fuqua, Director of Experience Design, North Asia, at Ogilvy. Jennifer is one of five panelists presenting the The Future of Business in a Post-COVID Landscape. We look forward to Fuqua's perspectives from Hong Kong, where she has been working with businesses and brands in Asia to help them grow and look into the future. TRANSCRIPT Luc: Hello and welcome to EPIC People, a series in which we'll be interviewing the makers and hosts of the upcoming conference, EPIC2021. This year our theme is Anticipation and we'll be interviewing today Jennifer Fuqua, who is an experienced designer at Oglivy. Jennifer thank you for coming. Jennifer: Thank you. Thanks for having me. Luc: Well, we're very excited to have you in today. To get us started, I was wondering if you...

Perspectives

Pepper’s Ghost to Mixed Reality: How Sarah Ellis Anticipates Futures at the Royal Shakespeare Company

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"play with technology. Challenge that technology. Imagine it in different ways." Sarah Ellis, director of digital development, Royal Shakespeare Company
Welcome to EPISODE ONE in a series of conversations with some of the makers and speakers of EPIC2021—a global, virtual conference and community promoting ethnography for impact in business, organizations and communities. In this episode, Luc Aractingi talks with Sarah Ellis, Director of Digital Development at the Royal Shakespeare Company and Keynote Speaker at EPIC2021. Find out why artists are the consummate innovators and Shakespeare is on the cutting edge of mixed reality and emerging technologies! TRANSCRIPT LUC: Hello and welcome to EPIC interviews, a series where we get to know the makers and hosts of the conference EPIC 2021. Today we are interviewing Sarah Ellis, who is the Director of Digital Development at the Royal Shakespeare Company. Hello, thank you for coming. SARAH: Hello, nice to be here. LUC: I was wondering if you could tell us more about your role. SARAH: I work for the Royal Shakespeare Company and my job is the first job of its kind where I'm the Director of Digital Development. What that means is...

Perspectives

Considering the Futures of Ethnography for Social Change: An Interview with Panthea Lee

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Panthea Lee: As ethnographers we can guide conversations and support conflict mediation in ways that do not just further entrench people in their positions.
By VICTORIA LOWERSON BREDOW and CONNIE MCGUIRE, Research Justice Shop "As ethnographers we can guide conversations and support conflict mediation in ways that do not just further entrench people in their positions." —Panthea Lee In August 2021, we connected with EPIC2021 keynote speaker Panthea Lee—strategist, organizer, designer, and facilitator, and Executive Director of Reboot. Panthea is a pioneer in designing and guiding multi-stakeholder processes to address complex social challenges, with experience in 30+ countries with partners including UNDP, MacArthur Foundation, Luminate, CIVICUS, Wikimedia, Women’s Refugee Commission, and governments and civil society groups at the national, state, and local levels. We were excited to get to know Panthea, learn about her work, and now, share our conversation1 with the EPIC community in advance of her talk. How did you come to do the work you do now? —Victoria I am from Taiwan. My family lived there during one of the longest periods of martial law in the world, 38 years. I think...