This paper demonstrates the importance of combining social and cultural analysis with pricing and economic logics...
Tag: India
Sangharsh: (nm) Struggle; Conflict, Friction: Creative Workarounds in Friction Arising from Patriarchy!
India is a country of people belonging to varied socioeconomic backgrounds. Patriarchy is very much evident in...
The Next Billion Creatives
Payal Arora is a digital anthropologist, a TEDx speaker, and an author of award-winning books, including ‘The Next Billion Users’ with Harvard Press. Her expertise lies in user experience in the global south,...
Reimagining Livelihoods: An Ethnographic Inquiry into Anticipation, Agency, and Reflexivity as India’s Impact Ecosystem Responds to Post-Pandemic Rebuilding
The COVID19 induced lockdown in India and consequent migration of workers severely affected the economy. When the migrants returned to urban areas, newer challenges surfaced around the scale and nature of jobs on offer, as well as the skills and aspirations of workers. In this paper, we follow a...
Searching for the Next Billion: Global Design for Information Seeking across Cultures
While billions of people are established internet users, there are still billions of new users who have just come online in recent years and this growth will continue, especially on mobile in non-Western countries. Information seeking is essential to online behavior across the world, yet many...
Everybody’s a Winner: How Unidimensional Scaling up as an Entrepreneurial Rite of Passage is Beginning to Be Resisted in India’s Startup Capital
Taking India's startup capital Bangalore as its field, the paper researches the absence of conventional scale as a potentially positive emic experience for the entrepreneur. The study leverages a mixed methods approach, employing semi-structured interviews with select entrepreneurs, employees,...
On AI Natives and the Business of AI
Pizza robots, pandemic trackers, altered carbon, the perfect tiktok lineup, that instagram lipstick filter, that racist sensor that filtered the victim, national citizen trackers, my deepfaked face on Okoye's body while I slay Kill Monger's men....We live in an AI world. Nascent and frivolous as...
Breaking the Language Barrier: India, The Digital Revolution and Human Agency
PechaKucha Presentation India is pioneering the future of low and illiterate populations and as a result changing the course of AI, human agency and how we empower the next connected billion+. In a country with such a complex linguistic and demographic landscape the challenges are mammoth....
Designing Queer Connection: An Ethnography of Dating App Production in Urban India
India is currently at the precipice of immense social and technological change. The proliferation of smartphones and growth of the nation's app economy raise questions about how digital platforms might influence the contours of love, sex, and desire in the region in the coming decades. This paper...
New Forms of Literacy are Expanding Digital Expression
Some time ago I watched an older Indian woman using Google Assistant to access recipes. She expressed how thrilled she was: her family would be eating new meals and they would appreciate her more. As I looked more closely, it was obvious the cooking instruction video (in Hindi) contained no text....