Advancing the Value of Ethnography

Tag: India

Engineers “On The Ground”: Mass Observation at Moto

Engineers “On The Ground”: Mass Observation at Moto

Of course, EPIC has always been a ‘community of praxis’ (as much as practice) helping attendees put what they learn into action. For us at Motorola Mobility, 2013 was no exception. The company had reduced its phone portfolio to a handful of products; and knew the only way to grow market share was...

#GoingEthno in the Indian Bureaucracy

#GoingEthno in the Indian Bureaucracy

Case Study—Based on experience of working in the Department of School Education, Government of Haryana on a Management Information System being built to reduce administrative workload on teachers and bureaucrats, this case study describes how ethnography was used to understand and address the...