Advancing the Value of Ethnography

Tag: innovation

Practice, Products and the Future of Ethnographic Work

Practice, Products and the Future of Ethnographic Work

Ethnographic work in industry has spent two decades contributing to making products that matter in a range of industry contexts. This activity has accounted for important successes within industry. From the standpoint of ethnographic practice, however, the discursive infrastructure that has been...

Bridging the Gap between Ethnographic Practice and Business

Bridging the Gap between Ethnographic Practice and Business

At this year’s Consumer Electronics Show in Las Vegas, I was enjoying a salad with a technology executive, in your typical CES “let’s grab a quick lunch in between two meetings that are only one hotel but somehow one hour apart from each other”. The executive was describing all the research that...