This paper presents ethnographic studies of hard of hearing (HoH) users that had significant impacts on the...
![Accessibility as Apparatus: How the Friction Filled Experience of Using Hearing Aids with a PC Led a Corporation to Design for Accessibility](https://www.epicpeople.org/wp-content/uploads/2023/09/steve-johnson-jTgVxKXbfb0-unsplash.jpg)
This paper presents ethnographic studies of hard of hearing (HoH) users that had significant impacts on the...
In the spring of 2019 I met Klara, a fashion blogger based in Malmö with a growing reputation in sustainable design. Klara was a classic millennial of the type I had been studying for years: ambitious, anxious, confident and concerned about her future job security. In the course of a long...
This case demonstrates how ongoing ethnographic research from within a corporation led to the re-segmentation of a market. The first part of the case focuses on how a team of social science researchers at a major technology company, Intel, drew on past research studies to develop a point-of-view...
While ethnography has been integrated into the design research, new product development and corporate strategy, it has been less well integrated into path-finding for new business opportunities. We’ve developed a model for path-finding research that has three core parts: creating a business...
John W. Sherry, Director the Experience Innovation Lab at Intel Corporation, is a Keynote Speaker at EPIC2016—join us! “Anthropology is really undersold.” Dr. John Sherry’s words carry weight—he is Director of the Experience Innovation Lab at Intel Corporation. In addition to discovering ways to...
EPIC Profiles Series [based on an interview with ken at the Intel Jones Farm Campus, Hillsboro, Oregon, August 25, 2014] “Nobody liked them. No sense of humor.” These days ken anderson may not talk much about the French ethnographers he interacted with in Portugal’s Azores—or about his...
EPIC Profiles Series A PhD in French Literature and Cultural Studies from Duke University (1988-1994), Maria Bezaitis may appear to have a surprising career as a scientist inside Intel’s Interaction and Experience Lab. But as she says, her vast literary studies exploring modernist literary...
This is a piece about certain types of objects. Those objects are models. I want to suggest that models are objects that are central to the various practices in which EPIC People are engaged for three reasons. Firstly, they help manage situations of uncertainty. Second, they are tools for...
Two ethnographers from different parts of the same technology company set out to explore the role of women and girls in the worldwide maker movement. We wanted to know who is currently participating in the maker phenomenon, how they became makers, what motivates them to continue making, what kinds...
Critical corporate ethnography does not stop at the field or our reports but extends into our day-to-day work in the office. Using the example of internal research conducted for next generation internet Café (iCafe) product development in the PRC, we will argue that corporate ethnographers must go...